The new mass-participation tech disrupting events and sport globally

The new mass-participation tech disrupting events and sport globally

The new mass-participation tech disrupting events and sport globally

a video of some fast cars

Brilliant games for crowds that light up events

Brilliant games for crowds that light up events

Brilliant games for crowds that light up events

Piing makes arcade games for 30 to 100,000 players that everyone can play, for stadiums, events, anywhere with a competition-loving crowd. Our games bring a new dimension to downtime, fire up fanzones and energise events, all through a smartphone and a big screen.

Piing makes arcade games for 30 to 100,000 players that everyone can play, for stadiums, events, anywhere with a competition-loving crowd. Our games bring a new dimension to downtime, fire up fanzones and energise events, all through a smartphone and a big screen.

Piing makes arcade games for 30 to 100,000 players that everyone can play, for stadiums, events, anywhere with a competition-loving crowd. Our games bring a new dimension to downtime, fire up fanzones and energise events, all through a smartphone and a big screen.

Want to understand how Piing gets crowds engaged and excited? 😲

Want to understand how Piing gets crowds engaged and excited? 😲

Want to understand how Piing gets crowds engaged and excited? 😲

A very excited man in a shopping centre. He's just won a Piing Buggy Race game

Warning! Winning a Piing game can cause extreme excitement

A very excited man in a shopping centre. He's just won a Piing Buggy Race game

Warning! Winning a Piing game can cause extreme excitement

A very excited man in a shopping centre. He's just won a Piing Buggy Race game

Warning! Winning a Piing game can cause extreme excitement

Simple, gripping and fun. Everyone wants to play

Simple, gripping and fun. Everyone wants to play

Simple, gripping and fun. Everyone wants to play

Piing games energise any crowd.

The feeling of inclusivity generated by tens, hundreds or thousands playing the same game makes for an electric atmosphere, brought alive by the cheers of the players.

To really ‘get’ the Piing experience, you’ll need a demo.

Piing games energise any crowd.

The feeling of inclusivity generated by tens, hundreds or thousands playing the same game makes for an electric atmosphere, brought alive by the cheers of the players.

To really ‘get’ the Piing experience, you’ll need a demo.

Want see how Piing can make any crowd smile? 😊😊😊

Want see how Piing can make any crowd smile? 😊😊😊

Want see how Piing can make any crowd smile? 😊😊😊

Auto Trader presenters Simon Hosannah and Rory Reid receive the Guinness World Record for the Largest Online Quiz

Auto Trader presenters Simon Hosannah and Rory Reid receive the Guinness World Record for the Largest Online Quiz

Auto Trader presenters Simon Hosannah and Rory Reid receive the Guinness World Record for the Largest Online Quiz

Auto Trader presenters Simon Hosannah and Rory Reid receive the Guinness World Record for the Largest Online Quiz

Auto Trader presenters Simon Hosannah and Rory Reid receive the Guinness World Record for the Largest Online Quiz

Auto Trader presenters Simon Hosannah and Rory Reid receive the Guinness World Record for the Largest Online Quiz

Tech that smashes world records and scales to 100,000 players and beyond

Tech that smashes world records and scales to 100,000 players and beyond

Tech that smashes world records and scales to 100,000 players and beyond

However big your crowd and wherever they are, Piing has a solution to fit. We connect people in the real world, remote or a hybrid of both, allowing everyone to play together.

Our fanzone games engage 30-100 players at a time, our Pen Kick game engages 1,000 - 100,000, and Quiiz scales even larger, to a number we've not quite worked out yet.

Piing has twice broken the Guinness World Record for the largest online quiz.

Can we tell you about the time we smashed two world records? 🏆🏆

Can we tell you about the time we smashed two world records? 🏆🏆

Can we tell you about the time we smashed two world records? 🏆🏆

A wall of advertising and logos at the the Yankee baseball stadium.

Did you notice any of the advertising? Credit Dan Gold via Unsplash

A wall of advertising and logos at the the Yankee baseball stadium.

Did you notice any of the advertising? Credit Dan Gold via Unsplash

A wall of advertising and logos at the the Yankee baseball stadium.

Did you notice any of the advertising? Credit Dan Gold via Unsplash

Traditional ads are just wallpaper. Interactive mass-participation
is the future

Traditional ads are just wallpaper. Interactive
mass-participation
is the future

Traditional ads are just wallpaper. Interactive
mass-participation
is the future

Ever heard 50,000 fans cheering your brand? No? That's because traditional ads are ignored by crowds.

Piing is a new advertising channel disrupting sports and live events globally, engaging fans with positive moments they will remember long after they’ve left the venue. 

65%

Opt-in to marketing

1.95% industry average

65%

Opt-in to marketing

1.95% industry average

65%

Opt-in to marketing

1.95% industry average

83%

Tap CTA

0.1% industry average

83%

Tap CTA

0.1% industry average

83%

Tap CTA

0.1% industry average

100%

Insights

See how every user interacts

100%

Insights

See how every user interacts

100%

Insights

See how every user interacts

Piing smashes traditional digital marketing techniques out of the park.

Want to move your event tech out of the 20th century? 🚀

Want to move your event tech out of the 20th century? 🚀

Want to move your event tech out of the 20th century? 🚀

Man City fans' responses to the question "How could we improve Pen Kick?"

Loved by fans

Loved by fans

Loved by fans

Our post-game surveys prove that mass-participation really works. Nobody has ever received responses like this from a billboard or video ad.

Do you want fans cheering for your brand? 😍

Do you want fans cheering for your brand? 😍

Do you want fans cheering for your brand? 😍

Trusted by rights holders and brands

Trusted by rights holders and brands

Trusted by rights holders and brands

Do you want to connect a brand to a positive experience? ⚡️

Do you want to connect a brand to a positive experience? ⚡️

The crowd behind the games

The crowd behind the games

The crowd behind the games

The people behind the tech

The people behind the tech

The people behind the tech

We’ve been creating games for international brands for more than 25 years, and between us have founded three award-winning digital agencies.

Our love of sport is something we carry into our spare time, and when we’re not engaging massive crowds in gameplay, we’re keeping ourselves busy with things like climbing, running, sailing, cycling and playing tennis (not all at the same time).

We're all based around Manchester, England.

© Piing 2024, All rights reserved

Piing LTD, Registered in England & Wales, Company Number: 08155213, VAT Number: 138980376, Registered Office: 7 St. Petersgate, Stockport, England, SK1 1EB

© Piing 2024, All rights reserved

Piing LTD, Registered in England & Wales, Company Number: 08155213, VAT Number: 138980376, Registered Office: 7 St. Petersgate, Stockport, England, SK1 1EB

© Piing 2024, All rights reserved

Piing LTD, Registered in England & Wales, Company Number: 08155213, VAT Number: 138980376, Registered Office: 7 St. Petersgate, Stockport, England, SK1 1EB