Event: Man City Blue Carpet Experience Fan Zone

Purpose: Season-long pre-match entertainment

Game: Penalty Shootout

Outcome: Over 2,500 fans played in the 24-25 season

Event: Queue for Wimbledon 2025, sponsored by Barclays

Purpose: Engagement for tennis fans

Game: Racer game with tennis balls and strawberries & cream as obstacles

Outcome: >8,000 players across the tournament

Feedback: “we were super impressed with how the game performed. With very little explanation we saw a huge amount of uptake. Client and Wimbledon alike very pleased, so thank you”

Event: Euros Fanzone at the AO Arena, Manchester, UK's biggest venue

Purpose: Pre-match entertainment for 15,000 England fans

Games: Penalty Shootout and Footy Rebound

Outcome: Lots of shouting and excitement and the best players won England shirts

Event: A Guinness World Record attempt for the "Largest Online Quiz."

Purpose: To engage a large consumer audience and promote Auto Trader's monthly electric car giveaway.

Hosts: Rory Reid and Simon Hosannah.

Outcome: Successfully broke the world record with 7,297 players completing the hour-long quiz.

Event: Ajax Home Game

Purpose: Half-time Engagement for the home crowd

Game: Penalty Shootout

Outcome: >5,000 players kicked a penalty

Event: Permanent games installation at Printworks, Manchester

Purpose: Fun for people in the venue every hour

Games: Printworks Racing, Printworks Footy Rebound

Outcome: Thousand of plays over many months

Event: T20 Cricket at Emirates Old Trafford

Purpose: Inter-Innings Quiiz for Cricket Fans

Game: Quiiz

Outcome: Hundreds of fans took part, Scouse Sam won a signed bat

Event: Excelr8 British Touring Car races around the UK

Purpose: Sponsored Fan Engagement for Bristol Street Motors

Game: Excelr8 Car Racing

Outcome: Thousands of fans engaged with the Bristol Street Motors brand, some of them won prizes!

Event: Sports Industry Socials

Purpose: Fun times for sports business guys

Game: Footy racer

Outcome: Some people saw the future of fan engagement

Event: Battersea Dogs and Cats home fundraiser

Purpose: Entertaining and educating donors

Game: Quiiz

Outcome: Everyone had a great time. The dogs and the cats became wealthy

Event: Mountain Biking - UCI World Cycling Championships at venues around the world

Purpose: Engagement for Mountain Biking fans

Game: Mountain Bike Racing

Outcome: ADI created a fun format, where race winners got interviewed by a presenter with a camera crew

Event: Fan Entertainment at the Drivers Inn, Silverstone for the British Grand Prix

Purpose: Keep the fans engaged between special guests appearing on the stage

Game: F1 Quiiz

Event: Fan Engagement for Sport Relief at the Commonwealth Games, Birmingham

Purpose: Keep fans engaged and link to the Sport Relief donations page at the end of each game

Game: Basketball Race

Event: A second Guinness World Record attempt for the "Largest Online Quiz."

Purpose: To teach all the kids in Slovakia's schools about online safety and win a Guinness World Record

Outcome: Successfully broke Piing's previous 7,297 world record (with Auto Trader) with 15,255 players completing the hour-long quiz.