The queue at Wimbledon has never been this much fun!

People have always queued from early morning for a chance to witness the greatest tennis players on earth at the world's most iconic tournament. But this year, thanks to Barclays Tennis Racer - powered by Piing - that wait has been transformed from downtime to funtime.

The customised tennis ball racing game - complete with grass court background, strawberries and cream and umpire chairs as obstacles was played multilpe times between 8am and 10am every morning in the Barclays Clubhouse. And the fans absolutely loved it - 8,221 players took part in 423 races across the tournament.

A perfect example of how a brand activation at an iconic sporting event can cut through and bring positive, memorable shared experiences to fans. Can't wait to do it again next year!